create, GROW & LEAd on the fly                                                                                                                                              GROWTH STRATEGY consulting & leadership DEVELOPMENT

about Jen & flying Labs

"The most effective way to do it, is to do it." – Amelia Earhart
Jennifer Daniels is a bold and inspiring strategic leader, entrepreneurial growth adviser and ICF Professional Certified Coach (PCC). She helps business leaders accelerate growth and innovation by infusing lean entrepreneurial principles into leadership development, executive team value creation, strategic planning and execution, operational excellence and continuous improvement, outcomes selling and marketing, and change management.

Jen serves as President at Flying Laboratories®, a growth strategy consulting and leadership development company that provides executive team and 1:1 leader coaching and strategic advising services, as well as facilitation of experiential workshops. The firm's name was inspired by Amelia Earhart’s plane, dubbed "The Flying Laboratory," which she commissioned to advance aeronautical innovation. That same commitment to experimentation, continuous learning and entrepreneurial growth is what fuels Jen's passion for empowering and ennobling leaders to create, grow and lead on the fly.

Jen is also a Professor at Georgia State University where she teaches entrepreneurship and consumer behavior in the J. Mack Robinson College of Business. She serves on the Mission Advancement and Strategic Planning Committees as a Board Member with Catholic Charities Atlanta, and leads the Strategic Planning Committee as a Board Trustee at the Academy of the Holy Cross in Kensington, MD. In addition, Jen is the President of Lax4Community, a 501(c)(3) organization which aims to help more players and their families experience the game of lacrosse by reducing economic barriers and supporting the growth of local youth and high school lacrosse programs.

For over 20 years, Jen held progressive leadership roles with GE in technology, process improvement, sales, marketing and innovation acceleration, which included her serving as a commercial organization executive for an intrapreneurial startup that provided management consulting services to GE's most strategic customers. Jen also held sales and marketing executive leadership positions at ChoicePoint, USIS, and LexisNexis, and was co-founder of Slimpressions® with a patented line of women’s shapewear.

Jen earned her B.S. in Finance from the University of Maryland and MBA from Georgia State University. She and her husband, Frank, live in the Greater Atlanta Area where they create, grow and lead on the fly together as the blessed parents of 3 adult sons and 2 dogs.

LEADERSHIP COACHING, STRATEGIC CONSULTING AND team workshop facilitation CUSTOMIZED TO deliver outcomes that matter most to you

  1. Accelerate Business Growth

    Experiential Workshops + Strategic Consulting in the Areas of...

    • Strategic Planning
    • Goal Setting, Execution Planning + Accountability
    • Change Management
    • Organizational Clarity + Communication... Vision, Mission + Values
    • Lean Startup Principles + Business Model Innovation
    • Outcomes Selling & Marketing
    • New Market and New Product Development
    • Operational Excellence, Process Optimization + Lean Six Sigma
  2. Build Cohesive Leadership Teams

    Team Development Workshops + Coaching Designed to...

    Strengthen The Five Behaviors® of a Cohesive Team:

    • Building Trust
    • Master Productive Conflict
    • Achieving Commitment
    • Embracing Accountability
    • Focusing on Collective Results


    Understand and Optimize Diverse Working Styles, Priorities + Strengths:

    • Everything DiSC® Profiles + Group Culture Reports (Management, Work of Leaders, Productive Conflict, WorkPlace, Agile EQ, Sales)
    • CliftonStrengths® Assessments
    • LMAP Leader 360 Assessments
  3. Inspire + Grow Leaders

    1:1 Executive Leadership Coaching + Team Coaching Augmented with...

    • Everything DiSC® Profiles (Management, Work of Leaders, Productive Conflict, WorkPlace, Agile EQ, Sales)
    • CliftonStrengths® Assessments
    • LMAP Leader 360 Assessments
    • The Five Behaviors® of Effective Leadership



  • Entrepreneurial Spirit...
    to accelerate your innovation, growth & transformation by infusing agility, simplicity & speed
  • Authenticity & Courage...
    to challenge assumptions that may be holding you back from achieving your full growth potential
  • Curiosity & Passion For Learning...
    to discover & appreciate what's most important to you & why
  • Creativity & Resourcefulness...
    to help you tap into your core talents & resources so that transformation has lasting impact

outcomes & impact

  • 300+
    consulting engagements delivered
  • 200+
    leaders coached
  • 1000+
    Hours of leadership coaching experience
  • $30MM
    financial impact


  • ICF Professional Certified Coach
    ICF Professional Certified Coach
  • Certified Professional Co-Active Coach
    Certified Professional Co-Active Coach
  • Certified Change Practitioner
    Certified Change Practitioner
  • Certified Facilitator
    Certified Facilitator
  • Authorized Partner
    Authorized Partner
  • Authorized Partner
    Authorized Partner

Lean in to entrepreneurial growth


A love for experimenting and trying new things

She gave us a big clue when she named her plane the “Flying Laboratory” but Amelia Earhart was also pretty outspoken about her love for experimenting so she could always be trying new things. I, too, had a similar passion but as I got older and became more ingrained in Corporate America, I started to bring out those qualities less and less. My career was all about strategizing, planning, executing and hitting the numbers… there wasn’t a lot of room for experimenting and trying new things....


Greater Atlanta Area, Georgia, USA